1. Identify a credible source (university, researchers, qualified author, expert by experience, etc.) |
2. Use short and concise blog posts |
3. Provide an estimated reading time |
4. Follow a regular and consistent posting schedule (e.g. 1 per month) |
5. Disseminate blogs on social media platforms: e.g. Twitter, LinkedIn, Facebook groups |
6. Promote blog through relevant organisations internally |
7. Provide an email notification for new posts |
8. Give allocated time at work for informal knowledge enhancement including reading blogs |
9. Moderate any blog comment section to avoid “fake news” and misinformation |