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Table 3 Recommendations to increase blog reach and engagement

From: How blogs support the transfer of knowledge into practice in the field of dementia palliative care: a survey of facilitators and barriers

1. Identify a credible source (university, researchers, qualified author, expert by experience, etc.)

2. Use short and concise blog posts

3. Provide an estimated reading time

4. Follow a regular and consistent posting schedule (e.g. 1 per month)

5. Disseminate blogs on social media platforms: e.g. Twitter, LinkedIn, Facebook groups

6. Promote blog through relevant organisations internally

7. Provide an email notification for new posts

8. Give allocated time at work for informal knowledge enhancement including reading blogs

9. Moderate any blog comment section to avoid “fake news” and misinformation